This American Greetings Father's Day Ad is Heartfelt
Jana Pijak — June 4, 2019 — Marketing
References: americangreetings & youtube
This American Greetings Father's Day ad is titled 'The Best Advice My Dad Ever Gave Me.' The commercial is a fun stop-motion video that displays a series of heartfelt messages of encouragement.
The inspiring words include sayings like "know your worth," "choose joy," "it’s a big world, go out and explore," and "always remember you’re a gift." The colorful American Greetings Father's Day ad ends with the words "thanks dad” and encourages viewers to thank their own dads for various words of wisdom.
This fun ad campaign stays true to American Greetings' brand ethos -- one centered around heartfelt and relatable messages -- and mimics the messages one may find inside the brand's greeting cards. The commercial will resonate with both dads and kids looking to show appreciation for their loved ones this Father's Day.
The inspiring words include sayings like "know your worth," "choose joy," "it’s a big world, go out and explore," and "always remember you’re a gift." The colorful American Greetings Father's Day ad ends with the words "thanks dad” and encourages viewers to thank their own dads for various words of wisdom.
This fun ad campaign stays true to American Greetings' brand ethos -- one centered around heartfelt and relatable messages -- and mimics the messages one may find inside the brand's greeting cards. The commercial will resonate with both dads and kids looking to show appreciation for their loved ones this Father's Day.
Trend Themes
1. Stop-motion Advertising - Opportunity for brands to create engaging and visually appealing ads using stop-motion animation.
2. Heartfelt Messages - Growing demand for emotional and relatable content in advertising that resonates with consumers.
3. Gratitude Marketing - Brands can leverage the power of gratitude and appreciation to connect with their target audience.
Industry Implications
1. Advertising - Opportunity for agencies and brands to incorporate stop-motion animation techniques into their advertising campaigns.
2. Greeting Cards - Greeting card companies can align their brand messaging with heartfelt and cherished sentiments that consumers crave.
3. Gifts and Celebrations - Opportunity for businesses in the gift and celebration industry to offer products and services that encourage gratitude and appreciation during special occasions.
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