New American Girl Homeless Doll Raises Questions About Morals
Jacqueline Parrish — September 30, 2009 — Life-Stages
Barbie giant Mattel has recently come up with a rather controversial take on children’s toys with their American Girl homeless doll named Gwen.
Gwen, the American Girl homeless doll, is sold with a biography, a sorrowful story that involves her father walking out on her and her mother losing her job. Eventually, the background story states, Gwen and her mother ended up living in a car.
Sold for $95, the price seems a little contradictory for Mattel to be selling a sad-storied homeless doll for a rather steep price.
Check out some of the other American Girl dolls and available accessories in the gallery above.
Gwen, the American Girl homeless doll, is sold with a biography, a sorrowful story that involves her father walking out on her and her mother losing her job. Eventually, the background story states, Gwen and her mother ended up living in a car.
Sold for $95, the price seems a little contradictory for Mattel to be selling a sad-storied homeless doll for a rather steep price.
Check out some of the other American Girl dolls and available accessories in the gallery above.
Trend Themes
1. Controversial Toys - There is a growing trend of controversial toys that raise questions about societal values and ethical concerns.
2. Storytelling Dolls - Dolls with detailed backgrounds and emotional narratives are gaining popularity as children seek more immersive play experiences.
3. Social Impact Branding - Companies are leveraging social issues to create unique brand narratives and drive consumer engagement and awareness.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the production of dolls with compelling stories and thoughtful themes that resonate with modern consumers.
2. Ethical Consumer Goods - The rise of controversial toys opens up opportunities for brands to create ethically conscious consumer goods and engage with socially conscious consumers.
3. Narrative-driven Marketing - Brands across industries can incorporate storytelling techniques into their marketing campaigns to connect with consumers on a deeper emotional level.
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