Jamie Hayon & Nienke Klunder's 'American Chateau' Exhibition
Christina Butty — August 7, 2009 — Art & Design
References: nienkeklunder & dezeen
Showing at Spring Gallery in London next month is an exhibition by Jamie Hayon and Nienke Klunder titled 'American Chateau.'
Exhibited will be both sculptural and two dimensional, functional and non functional works inspired by European craft and American pop culture.
Jaime Hayon and Nienke Klunder have collaborated since meeting in Italy in 2003. American Chateau will be the duo's first public show together.
Implications - The influence of Andy Warhol is a dominant force in modern art. The vibrant, quirky characteristics of pop art have enticed people of the present who want this psychedelic art form for their own generation. These outrageously colorful themes combined with hints of pop culture can be adopted by brands looking to market to the young adult demographic.
Exhibited will be both sculptural and two dimensional, functional and non functional works inspired by European craft and American pop culture.
Jaime Hayon and Nienke Klunder have collaborated since meeting in Italy in 2003. American Chateau will be the duo's first public show together.
Implications - The influence of Andy Warhol is a dominant force in modern art. The vibrant, quirky characteristics of pop art have enticed people of the present who want this psychedelic art form for their own generation. These outrageously colorful themes combined with hints of pop culture can be adopted by brands looking to market to the young adult demographic.
Trend Themes
1. Psychedelic Art - Utilizing vibrant, quirky characteristics and pop culture references, brands can tap into the young adult demographic with psychedelic art-inspired products and marketing campaigns.
2. Cross-cultural Craft - Exploring the fusion of European craft and American pop culture, businesses have an opportunity to create unique, cross-cultural designs that appeal to a wide audience.
3. Functional Sculptures - By merging functionality and artistic expression, there is potential for businesses to create innovative functional sculptures that serve both aesthetic and practical purposes.
Industry Implications
1. Art and Design - The art and design industry can embrace influences from pop art and cross-cultural craft to create visually striking and culturally diverse pieces.
2. Home Decor - The home decor industry can leverage psychedelic art and functional sculptures to offer customers unique and statement-making furniture and accessories for their living spaces.
3. Marketing and Advertising - Incorporating elements of pop art and psychedelic design into marketing campaigns can help brands connect with the young adult demographic and stand out in a visually saturated market.
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