The American Apparel Creative Reuse Program Makes Use of Left Overs
Meghan Young — April 27, 2010 — Eco
References: store.americanapparel.net & psfk
The American Apparel Creative Reuse program is pretty darn admirable. Revealed on Earth Day, it essentially makes every bit of material count.
If you’re not familiar with the process of producing garments, you may not know that scraps of materials are often chucked after cut out of the mix. With the American Apparel Creative Reuse program, they take the scraps and create something stylish out of it. Interestingly, they even sell bags of the discarded material for crafty individuals to use.
If you’re not familiar with the process of producing garments, you may not know that scraps of materials are often chucked after cut out of the mix. With the American Apparel Creative Reuse program, they take the scraps and create something stylish out of it. Interestingly, they even sell bags of the discarded material for crafty individuals to use.
Trend Themes
1. Upcycling Scraps - Disruptive innovation opportunity: Developing new products and designs using leftover scraps from manufacturing processes.
2. Creative Reuse Programs - Disruptive innovation opportunity: Implementing programs that creatively repurpose materials that would otherwise be discarded.
3. Sustainability in Fashion - Disruptive innovation opportunity: Embracing sustainable practices and materials in the fashion industry to reduce waste and environmental impact.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Creating a circular economy by implementing creative reuse programs within the fashion industry.
2. Craft and DIY - Disruptive innovation opportunity: Providing crafty individuals with access to discarded materials for upcycling and repurposing in their own projects.
3. Sustainability Consulting - Disruptive innovation opportunity: Offering consulting services to help businesses develop and implement sustainable practices and initiatives like the American Apparel Creative Reuse program.
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