Hong Kong Airlines Created Business Class Kits with Artists
Laura McQuarrie — June 24, 2019 — World
References: hongkongairlines & prnewswire
Hong Kong Airlines is now offering artful amenity kits for its Business Class customers as part of a new series that celebrates the vibrant culture of Hong Kong. The new decorative amenity kits series feature designs that have been created in partnership with Hong Kong artists, including Lock Lai, who founded the local toy company TinBot, Li Han Kong Kai Font creator Lee Kin Ming, tattoo artist Lily Cash and illustrator Jane Lee.
Each one of the partnering artists brings their unique style and perspective to their own unique amenity kit design. While one zip-up bag features a variety of themed TinBot toys, the design created by Jane Lee depicts skyscrapers, dim sum and milk tea.
Inside the amenity kits, travelers will find products like lip balm and cotton socks for head-to-toe care.
Each one of the partnering artists brings their unique style and perspective to their own unique amenity kit design. While one zip-up bag features a variety of themed TinBot toys, the design created by Jane Lee depicts skyscrapers, dim sum and milk tea.
Inside the amenity kits, travelers will find products like lip balm and cotton socks for head-to-toe care.
Trend Themes
1. Artful Amenity Kits - Creating amenity kits with artful designs is an innovative trend that offers airlines an opportunity to distinguish themselves and add value to their business class offerings.
2. Partnering with Local Artists - Partnering with local artists to design amenity kits is a creative trend that offers airlines an opportunity to promote the local culture and support local talent while enhancing the passenger experience.
3. Themed Amenity Kits - Creating amenity kits with unique themes, such as featuring local toys and foods, is an innovative trend that offers airlines an opportunity to cater to their passengers' interests and create a memorable and personalized experience.
Industry Implications
1. Airlines - Airlines can adopt the trend of creating artful amenity kits to differentiate themselves, promote local culture and talent, and enhance the passenger experience.
2. Local Artists - The trend of partnering with airlines to design amenity kits provides local artists with a unique opportunity to showcase their talent, gain exposure, and support the local culture.
3. Toy and Food Companies - The trend of airlines creating themed amenity kits featuring local toys and foods presents an opportunity for companies in these sectors to collaborate with airlines and showcase their products to a global audience.
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