Amelia Dowd Captures Bohemiean Beauties At Ease
Jordan Sowunmi — August 4, 2011 — Fashion
References: flickr & photodonuts
Amelia Dowd is a young photographer actor/photographer from Brisbane, Australia with a penchant for taking portraits that are deftly lit, well-styled, and effuse a candid sensibility that makes a viewer feel like they're looking at snaps taken by a friend on their digital camera.
Looking through Amelia Dowd's portfolio it's hard not to be struck by her incredible use of lighting. She skillfully uses natural lighting as a prop to bring out gorgeous shots of her models' faces, each of them young, bohemian, and fashionable.
One thing is clear from Amelia Dowd's selected portfolio -- her future in fashion photography is bright.
Implications - Thanks to ad campaigns like Dove's "Campaign for Real Women" there has been an increased importance placed on marketing that does eschews high-fashion models in favor of regular people. By featuring normal, every day people in their marketing, company's stand a better chance of connecting with consumers on an emotional, personal level.
Looking through Amelia Dowd's portfolio it's hard not to be struck by her incredible use of lighting. She skillfully uses natural lighting as a prop to bring out gorgeous shots of her models' faces, each of them young, bohemian, and fashionable.
One thing is clear from Amelia Dowd's selected portfolio -- her future in fashion photography is bright.
Implications - Thanks to ad campaigns like Dove's "Campaign for Real Women" there has been an increased importance placed on marketing that does eschews high-fashion models in favor of regular people. By featuring normal, every day people in their marketing, company's stand a better chance of connecting with consumers on an emotional, personal level.
Trend Themes
1. Candid Fashion Photography - Opportunity for photographers to capture authentic, candid moments in the fashion industry and connect with consumers on a personal level.
2. Natural Lighting Techniques - Opportunity for photographers to master the art of using natural lighting as a prop to enhance portraits and create stunning visuals.
3. Bohemian Fashion Trends - Opportunity for fashion designers to embrace and capitalize on the growing popularity of bohemian fashion styles.
Industry Implications
1. Fashion Photography - Disruption potential for photographers to redefine the industry by showcasing real people and capturing genuine moments.
2. Lighting Equipment - Disruption potential for manufacturers and developers to create innovative lighting solutions and equipment that enhance natural lighting effects in photography.
3. Fashion Design - Disruption potential for designers to create collections that cater to the rising demand for bohemian fashion styles.
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