Ambush 'Pow! Ring' and 'Pow! Pendant'
Marissa Brassfield — March 7, 2009 — Pop Culture
References: revolution.shop-pro.jp & hypebeast
These 'Pow!' rings and 'Pow!' pendants from Ambush look like something right out of an old-school comic strip. The bright colorways and glittery metallic details are perfect to set off any vibrant spring outfit.
This latest 'Pow!' collection is Ambush's third; the jewelry is available at select retailers as well as at the link below.
Implications - Comic books are a classic form of entertainment that has proved its persistence through the development of video games and social networking. Thus, companies and artists make it a point to give comic book culture the recognition it deserves. Pieces such as these comic book accessories give consumers a way to wear their old-school appreciation like a badge, signifying their belonging to a certain behavioral tribe.
This latest 'Pow!' collection is Ambush's third; the jewelry is available at select retailers as well as at the link below.
Implications - Comic books are a classic form of entertainment that has proved its persistence through the development of video games and social networking. Thus, companies and artists make it a point to give comic book culture the recognition it deserves. Pieces such as these comic book accessories give consumers a way to wear their old-school appreciation like a badge, signifying their belonging to a certain behavioral tribe.
Trend Themes
1. Comic Book Fashion Accessories - The trend of incorporating comic book elements into fashion accessories is growing, with opportunities for jewelry and apparel companies to disrupt the market with unique designs.
2. Nostalgic Pop Culture Products - There is a growing demand for pop culture products that evoke nostalgia, presenting innovation opportunities for companies to incorporate retro designs into modern products.
3. Trendy Costume Jewelry - With the rise of fast fashion and affordable trendy jewelry, costume jewelry inspired by pop culture offers a disruptive innovation opportunity for companies to cater to niche markets and appeal to younger generations.
Industry Implications
1. Fashion Jewelry - Fashion jewelry companies can capitalize on the trend of incorporating comic book elements into their designs and creating unique, nostalgia-inducing pieces for customers.
2. Pop Culture Merchandise - Merchandise companies can take advantage of nostalgia-inducing trends to create limited edition and collectible products that appeal to fans of classic comics and pop culture.
3. Online Retail - Online retailers can offer a wider selection of trendy costume jewelry and pop culture merchandise to niche markets, appealing to younger generations with affordable prices and unique designs.
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