Ambi Pur 'Pink Flowers' Room Spray Ads are an Artful Surprise
Michael Hines — March 21, 2010 — Marketing
References: behance.net & behance.net
I can only imagine how delightful it would be to come home to Ambi Pur 'Pink Flowers.' Never have canned flowers been so cool.
I don't think canned flowers have ever existed before. Ambi Pur 'Pink Flowers' is a quirky twist on the age old tradition of giving flowers. Instead of having some stranger who could pose danger delivering your flowers, you set them up in a random corner of the house and watch them explode upwards into a bouquet of beauty. Cool spins on classic ideas are always a win.
I don't think canned flowers have ever existed before. Ambi Pur 'Pink Flowers' is a quirky twist on the age old tradition of giving flowers. Instead of having some stranger who could pose danger delivering your flowers, you set them up in a random corner of the house and watch them explode upwards into a bouquet of beauty. Cool spins on classic ideas are always a win.
Trend Themes
1. Canned Flowers - Creating preserved floral arrangements in a can opens up opportunities for unique and long-lasting gift options.
2. Surprise Bouquets - Innovating the delivery experience by transforming ordinary objects into unexpected floral arrangements brings excitement and joy to recipients.
3. Quirky Gifting - Adding a playful and unconventional element to traditional gifts creates memorable and standout experiences for both givers and receivers.
Industry Implications
1. Floral Preservation - The floral preservation industry can explore techniques and packaging methods to create canned flower arrangements with extended shelf life and aesthetic appeal.
2. Direct-to-consumer Marketing - Companies specializing in direct-to-consumer marketing can capitalize on surprise bouquet concepts to enhance customer engagement and increase brand loyalty.
3. Gift and Novelty Retail - The gift and novelty retail industry can tap into the demand for quirky gifting experiences by offering unique and unconventional products that stand out in the market.
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