Amber Marie Chavez Deftly Captures Peace in Her Images
Jordan Sowunmi — May 21, 2011 — Fashion
Amber Marie Chavez is a Los Angeles-based photographer with an expert eye for capturing calmness in her photography.
As a child, Amber Marie Chavez was drawn to photography, thanks to the influence of her mother. "Growing up I was greatly influenced by my mother, she opened up a photography business when she was my age and worked out of her home," she said. "A lot of the equipment I use today has been handed down from her."
The familial influence on Amber Marie Chavez' photography is evident. Her pictures show someone who is equally adept at shooting candid shots of models, as well as desolate landscapes. A cursory glance at her portfolio reveals a theme of carefree elegance and slow-paced serenity, perfect for pensive moments or someone with itchy feet who wants to "get away."
Click through our gallery to see some of my favorite Amber Marie Chavez shots, and check out her official Flickr page to see more of her work.
As a child, Amber Marie Chavez was drawn to photography, thanks to the influence of her mother. "Growing up I was greatly influenced by my mother, she opened up a photography business when she was my age and worked out of her home," she said. "A lot of the equipment I use today has been handed down from her."
The familial influence on Amber Marie Chavez' photography is evident. Her pictures show someone who is equally adept at shooting candid shots of models, as well as desolate landscapes. A cursory glance at her portfolio reveals a theme of carefree elegance and slow-paced serenity, perfect for pensive moments or someone with itchy feet who wants to "get away."
Click through our gallery to see some of my favorite Amber Marie Chavez shots, and check out her official Flickr page to see more of her work.
Trend Themes
1. Calming Photography - There is potential for disruptive innovation in the photography industry through the creation of calming and peaceful images.
2. Familial Influence on Photography - The photography industry can potentially capitalize on family-owned businesses and equipment to create sentimental and personalized storytelling through images.
3. Aesthetic of Carefree Elegance - There is an opportunity for disruptive innovation in the creation of an aesthetic that combines carefree elegance and slow-paced serenity in various industries, such as fashion and hospitality.
Industry Implications
1. Photography - Photography businesses can focus on creating calming and serene images to cater to clients who want to capture a more relaxed and peaceful aesthetic.
2. Fashion - There is a potential for fashion brands to incorporate a calming and carefree aesthetic into their campaigns and products, to appeal to consumers who want to feel relaxed and at ease.
3. Hospitality - Hotels and resorts can potentially incorporate the aesthetic of carefree elegance and slow-paced serenity into their ambiance and services to provide guests with a more peaceful and enjoyable experience.
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