The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
Laura McQuarrie — February 2, 2016 — Marketing
References: adweek
At the Super Bowl 50, the first-ever Amazon Super Bowl commercial will be revealed. Leading up to the major sporting and advertising event, Amazon has released several teasers that feature Alec Baldwin working alongside the smart Amazon Echo speaker.
In the #BaldwinBowl teasers, the actor is busy making plans for a party ahead of the big game. This second spot demonstrates the capabilities of Echo, who expertly makes a cheese order on command following a disaster in the kitchen. In this same theme, the Super Bowl ad will also share some of the amazing tasks that Echo can carry out.
While the final full-length advertising feature is still under wraps, Amazon has confirmed that Missy Elliott will be joining Echo and Alec Baldwin in its final spot.
In the #BaldwinBowl teasers, the actor is busy making plans for a party ahead of the big game. This second spot demonstrates the capabilities of Echo, who expertly makes a cheese order on command following a disaster in the kitchen. In this same theme, the Super Bowl ad will also share some of the amazing tasks that Echo can carry out.
While the final full-length advertising feature is still under wraps, Amazon has confirmed that Missy Elliott will be joining Echo and Alec Baldwin in its final spot.
Trend Themes
1. Smart Speaker Advertising - Disruptive innovation opportunity: Exploring new ways to deliver targeted ads through smart speakers like Amazon Echo.
2. Celebrity Endorsements in Tech - Disruptive innovation opportunity: Leveraging the influence of celebrities to promote and showcase the capabilities of smart speakers.
3. Interactive Voice-activated Technology - Disruptive innovation opportunity: Developing voice-activated technology that can carry out a variety of tasks and provide personalized experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Creating innovative ad campaigns that make use of voice-activated technology and smart speakers.
2. Technology - Disruptive innovation opportunity: Advancing the capabilities of smart speakers and exploring new uses for voice-activated technology.
3. Entertainment - Disruptive innovation opportunity: Collaborating with celebrities to create engaging and interactive experiences through smart speakers and voice-activated technology.
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