Amazon Pay Lets People Purchase From Stores with Their Amazon Accounts
Mishal Omar — July 19, 2017 — Business
References: seekingalpha & techcrunch
Amazon Pay Places is a recently announced feature of the Amazon brand that will allow consumers to purchase items that are sold in-store through their accounts with the eCommerce site.
For now, the brand has partnered with TGI Fridays, and those who use the Amazon Pay Places service will be able to pay for their menu items through their Amazon accounts. While for now the service is only available at the restaurant chain in a few states, it could have multiple potential uses in a wide variety of retail locations.
Amazon continues to dominate both online and physical retail spaces, and by combining the worlds of eCommerce and brick and mortar, the company is also forging a new path forward in the retail world.
For now, the brand has partnered with TGI Fridays, and those who use the Amazon Pay Places service will be able to pay for their menu items through their Amazon accounts. While for now the service is only available at the restaurant chain in a few states, it could have multiple potential uses in a wide variety of retail locations.
Amazon continues to dominate both online and physical retail spaces, and by combining the worlds of eCommerce and brick and mortar, the company is also forging a new path forward in the retail world.
Trend Themes
1. Ecommerce In-store Payments - The trend of enabling in-store purchases through eCommerce accounts presents new opportunities for seamless integration of online and offline retail experiences.
2. Convergence of Online and Physical Retail - The convergence of eCommerce and brick-and-mortar retail is disrupting traditional retail paradigms, allowing for innovative customer experiences.
3. Dominance of Amazon - Amazon's continued dominance in both online and physical retail spaces creates opportunities for disruptive innovations and partnerships within the industry.
Industry Implications
1. Retail - The retail industry can explore and leverage eCommerce in-store payment solutions to create a seamless shopping experience for customers.
2. Hospitality - The hospitality industry can embrace in-store payments through eCommerce accounts to streamline transactions and enhance customer convenience.
3. Technology - The technology industry can develop innovative solutions and platforms to facilitate the convergence of online and offline retail experiences.
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