Ubisoft's Amazing Street Hack Prank Lets You Control the City
Laura McQuarrie — May 20, 2014 — Marketing
References: watchdogs.ubi & prexamples
The 'Amazing Street Hack' was set up in the form of a prank to promote Ubisoft's 'Watch Dogs.' In the video game, players experience the world as Aiden Pearce, a hacker who uses the city of Chicago as a weapon—this prank gives people a taste of this power in the real world.
The prank begins when people unwittingly enter a cell phone repair shop and an enthusiastic clerk offers a fix and a mysterious app, free of charge. With the app, people are able to turn off and on lights, which is demonstrated first with an indoor light, then a car, then a street light. However, messing around with traffic lights of course, has some pretty dramatic consequences, as the prank victims soon find out.
The prank begins when people unwittingly enter a cell phone repair shop and an enthusiastic clerk offers a fix and a mysterious app, free of charge. With the app, people are able to turn off and on lights, which is demonstrated first with an indoor light, then a car, then a street light. However, messing around with traffic lights of course, has some pretty dramatic consequences, as the prank victims soon find out.
Trend Themes
1. Interactive Prank Experiences - Creating immersive pranks that simulate the experience of a popular video game can generate excitement and engagement.
2. Real-world Power Simulation - Developing innovative technologies or apps that allow people to control elements of the city in a safe and controlled manner can provide unique entertainment experiences.
3. Integration of Augmented Reality - Combining augmented reality with physical surroundings can enhance the immersion and realism of interactive experiences, opening doors for creative applications.
Industry Implications
1. Gaming and Entertainment - Utilizing interactive pranks and real-world power simulations presents new opportunities to engage gamers and create buzz around video game releases.
2. Mobile App Development - Creating innovative apps that blend virtual and real-world elements can offer unique and immersive experiences for users.
3. Advergaming and Experiential Marketing - Leveraging immersive and interactive pranks can generate brand awareness and create memorable marketing experiences for companies.
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