Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Cavernous Underground Bars

Clean the Sky - Positive Eco Trends & Breakthroughs

'Alux Restaurant and Lounge' is in a Naturally Extant Cavern

— January 12, 2018 — Lifestyle
Alux Restaurant and Lounge is newly open to tourists in Playa del Carmen, Mexico, but the space has been open for over 10,000 years. That's because the restaurant, bar, and lounge is located inside of a natural underground cavern, giving drinkers and diners the opportunity to spend an evening among stalactites and the ocean current that passes through.

The restaurant serves upscale traditional Mexican dishes as well as pre-Hispanic fare, and it strives to add an international touch. The bar serves wine stored in the cellar, which, thanks to the cavern's natural properties, is directly on the premises.

Alux Restaurant and Lounge takes its name from the Aluxes, mystical Mayan elves that were said to come out in the moonlight and search for places to hide. Considering the restaurant's hidden locale and ancient history, it's a fitting title.
Trend Themes
1. Underground Dining - Explore the potential of creating unique dining experiences in underground spaces, utilizing natural elements for an immersive atmosphere.
2. Ancient-themed Hospitality - Tap into the allure of ancient history by incorporating traditional and pre-Hispanic elements into hotel and restaurant designs.
3. Natural Wine Cellars - Embrace disruptive innovation in the wine industry by utilizing naturally cool and atmospheric spaces, such as underground caverns, for wine cellars and tasting rooms.
Industry Implications
1. Hospitality - The hospitality industry can leverage the appeal of unique and immersive underground spaces to create captivating guest experiences.
2. Restaurant and Food Service - Incorporating ancient and traditional elements into menus and dining spaces can offer a distinct and memorable dining experience.
3. Wine and Beverage - Exploring natural storage options like underground caverns can revolutionize wine cellars and tasting rooms, creating a unique selling point for wineries and wine enthusiasts.
4
Score
Popularity
Activity
Freshness