Altromercato's Beacons Are Equipped with Facial Recognition and Wi-Fi
Laura McQuarrie — March 9, 2016 — Tech
References: altromercato.it & mobilestrategies360
There are more than 300 Altromercato retail stores out there that vary in size and location. In order to get a better sense of the consumers that frequent the shops and their preferences, Altromercato is using beacons by Taggalo.
These retail beacons feature facial recognition software that's able to pick up on the age and gender of a shopper. When the system collects data using its built-in camera, Wi-Fi and hotspot, it it able to help retailers decipher which products may be the most appealing to shoppers, as well as the ones that should be given prime placement in the store. With this system, Altromercato is able to effectively measure the success of its in-store displays, windows and foot traffic on a given day.
Unlike many in-store beacons that provide consumer-facing proximity marketing, this one's success does not hinge on the use of an app.
These retail beacons feature facial recognition software that's able to pick up on the age and gender of a shopper. When the system collects data using its built-in camera, Wi-Fi and hotspot, it it able to help retailers decipher which products may be the most appealing to shoppers, as well as the ones that should be given prime placement in the store. With this system, Altromercato is able to effectively measure the success of its in-store displays, windows and foot traffic on a given day.
Unlike many in-store beacons that provide consumer-facing proximity marketing, this one's success does not hinge on the use of an app.
Trend Themes
1. Facial Recognition Software - There is an opportunity to develop and improve facial recognition software to enhance consumer analytics and personalization in retail.
2. Data-driven Store Layout - Implementing data-driven insights from in-store analytics can help retailers optimize store layouts and product placements for increased sales.
3. Proximity Marketing Without App - Creating proximity marketing solutions that do not rely on the use of an app can open up new opportunities for reaching consumers in physical retail environments.
Industry Implications
1. Retail Analytics - There is a growing demand for advanced analytics solutions that can provide valuable insights into consumer behavior, preferences, and store performance.
2. Facial Recognition Technology - The development and implementation of facial recognition technology has the potential to disrupt various industries, including retail, security, and customer service.
3. In-store Marketing - In-store marketing is an industry that can benefit from innovative solutions, such as non-app-based proximity marketing, to engage customers and drive sales.
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