Olmeca's Altos Tequila is Sweetened by Mature Agave
Vasiliki Marapas — December 3, 2014 — Lifestyle
References: tequilaolmeca & coolhunting
The Altos tequilas produced by Olmeca Tequila are naturally sweetened by a blue agave plant that takes a whopping seven years to harvest.
Harvesting early is not an option, because as "master distiller" Jesus Hernandez explains, only plants that are fully harvested produce enough sugar. Otherwise, the producers will have to use more plants or introduce another source of sugar to their product. However, he concedes that many companies are forced to harvest early to continue to stay in business. Olmeca Tequila has, thus far, resisted temptation to do so, despite the fact that the agave supply is running much lower than the demand.
Having agave expertly cultivated and picked at the right moment is what sets Olmeca, a company that aims to be both high quality and affordable, apart from the pack.
Harvesting early is not an option, because as "master distiller" Jesus Hernandez explains, only plants that are fully harvested produce enough sugar. Otherwise, the producers will have to use more plants or introduce another source of sugar to their product. However, he concedes that many companies are forced to harvest early to continue to stay in business. Olmeca Tequila has, thus far, resisted temptation to do so, despite the fact that the agave supply is running much lower than the demand.
Having agave expertly cultivated and picked at the right moment is what sets Olmeca, a company that aims to be both high quality and affordable, apart from the pack.
Trend Themes
1. Naturally Sweetened Spirits - Opportunity to create naturally sweetened spirits by using alternative sources of sugar, offering a healthier and unique product.
2. Sustainable Agriculture - Potential to implement sustainable agricultural practices for cultivating ingredients, ensuring a consistent supply while minimizing environmental impact.
3. Premium Affordable Brands - Disruptive innovation opportunity in developing high-quality products at affordable prices, targeting a wider consumer base.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the use of natural sweeteners and sustainable sourcing to meet consumer demands for healthier options.
2. Agriculture - The agriculture industry can focus on developing sustainable farming methods and leveraging technology to optimize crop cultivation and meet increasing demand for natural ingredients.
3. Consumer Goods - Opportunity for consumer goods companies to create premium affordable brands that prioritize quality without sacrificing affordability, appealing to value-conscious consumers.
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