Althea Systems Shufflr Collects Online Content Based on User Preferences
Sarah Moore — April 8, 2012 — Tech
References: shufflr & techcrunch
The Althea Systems Shufflr app compiles user preferences to deliver and stream video content from the web to a smartphone, tablet or desktop.
Shufflr co-founder Rajnish has created an interface that compiles video from one's social networks, and generates a list of recommended content based on information garnered from past Internet usage.
The Daily Fix is the app's main feature, and it lists videos according to what's trending, social network activity and location. Each video is shown with a comment from the person who originally posted it. Videos from the specific user's social stream are displayed using The Flip Side feature, as well.
Everything from celebrity gossip, to tech updates to hard news are featured, and the app lets the user focus more on watching video content than seeking it out.
Shufflr co-founder Rajnish has created an interface that compiles video from one's social networks, and generates a list of recommended content based on information garnered from past Internet usage.
The Daily Fix is the app's main feature, and it lists videos according to what's trending, social network activity and location. Each video is shown with a comment from the person who originally posted it. Videos from the specific user's social stream are displayed using The Flip Side feature, as well.
Everything from celebrity gossip, to tech updates to hard news are featured, and the app lets the user focus more on watching video content than seeking it out.
Trend Themes
1. Personalized Video Curation - Shufflr's ability to compile user preferences and generate recommended video content opens up opportunities for personalized video curation platforms.
2. Social Media Integration - The integration of social network activity and video streaming in Shufflr presents opportunities for innovative social media and video sharing platforms.
3. Streamlined Video Discovery - Shufflr's focus on delivering video content based on trending topics, social network activity, and location creates opportunities for streamlined video discovery platforms.
Industry Implications
1. Video Curation Platforms - Shufflr's personalized video curation capabilities make it relevant for the development of disruptive video curation platforms.
2. Social Media Platforms - The integration of social network activity and video streaming in Shufflr opens up opportunities for innovative social media platforms.
3. Video Discovery Platforms - Shufflr's focus on delivering video content based on various factors creates opportunities for streamlined video discovery platforms.
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