These Alternative Pet Products Embrace Heavy Music and Tattoo Culture
Rahul Kalvapalle — August 18, 2015 — Marketing
References: behance.net
Punk Paws is a line of alternative pet products developed by Brit Joshua Thorpe, who was looking for a way to combine his biggest loves in life -- heavy metal music, tattoo culture and cats.
The whole ethos of Punk Paws has to do with caring for animals. The brand reminds us that people who enjoy heavy music and tattoos, whilst often stereotyped as being rebellious or intimidating, are often genuinely caring people with a love for animals.
Many of the Punk Paws products display a sense of dark humor and embrace punk culture. For example, there's the 'Sleep With The Fishes' grooming comb that adds a Gothic twist to the typical feline comb. The packaging for these alternative pet products also embraces skulls, crossbones and other visual elements of punk culture that add a splash of personality and humor.
The whole ethos of Punk Paws has to do with caring for animals. The brand reminds us that people who enjoy heavy music and tattoos, whilst often stereotyped as being rebellious or intimidating, are often genuinely caring people with a love for animals.
Many of the Punk Paws products display a sense of dark humor and embrace punk culture. For example, there's the 'Sleep With The Fishes' grooming comb that adds a Gothic twist to the typical feline comb. The packaging for these alternative pet products also embraces skulls, crossbones and other visual elements of punk culture that add a splash of personality and humor.
Trend Themes
1. Alternative Pet Products - Punk Paws' alternative pet products demonstrate an opportunity for disruptive innovation in the pet industry, catering to trend-savvy pet owners seeking unique, edgy designs.
2. Combining Subcultures with Pet Products - Combining subcultures such as heavy music, tattoo culture with pet products provides an opportunity for brands to tap into specific niche markets and appeal to consumers in unique ways.
3. Dark Humor in Pet Products - Incorporating elements of dark humor in pet products could result in disruptive innovation opportunities by challenging conventional perceptions and appealing to consumers seeking unconventional designs and packaging.
Industry Implications
1. Pet Industry - Punk Paws' unique, edgy designs and packaging could help disrupt the pet industry by catering to consumer demands for alternative, standout products.
2. Music Industry - The combination of heavy music and pet products could create disruptive innovation opportunities in the music industry by providing brands with a new, untapped market to target.
3. Tattoo Industry - Incorporating tattoo culture into pet products provides an opportunity for disruptive innovation in the tattoo industry, appealing to pet owners who are passionate about both tattoos and their furry friends.
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