Colmar's Heritage Capsule is Done in a Collaboration with Shayne Oliver
To bring back the traditional spirit of alpine fashion with a decisively contemporary twist, iconic ski brand Colmar partners up with Hood By Air founder Shayne Oliver. The heritage collection is a fusion of 70s-style silhouettes and a modern avant-garde vision. Entitled 'Alpine Nostalgia,' it communicates warmth and a retro aesthetic. From the cozy military green cape jackets and the double hooded pullovers to the baby pink leg warmers and the exaggerated boxy pieces, the Colmar x Shayne Oliver alpine fashion collection is a venture in obsessive functionality and a highly artistic approach to style.
The designers behind the collaboration relate that the collection is essentially "an experiment in mood and energy" and one that fuses Colmar's iconic heritage outerwear and Oliver's "sense of performance."
The designers behind the collaboration relate that the collection is essentially "an experiment in mood and energy" and one that fuses Colmar's iconic heritage outerwear and Oliver's "sense of performance."
Trend Themes
1. Heritage Fashion - Explore opportunities for blending traditional fashion with a contemporary twist, creating a heritage collection that appeals to modern consumers.
2. Retro Aesthetic - Embrace the nostalgia of past eras by incorporating retro elements into fashion designs, offering a unique and appealing aesthetic to customers.
3. Artistic Functionality - Combine functionality with artistic vision in fashion design, creating pieces that serve a purpose while also making a bold artistic statement.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to collaborate with designers and create heritage collections that blend traditional and contemporary elements, appealing to a wide customer base.
2. Outdoor Apparel - Disruptive innovation opportunity in the outdoor apparel industry by incorporating retro aesthetics and artistic functionality into garments, providing customers with unique and stylish options for outdoor activities.
3. Performance Wear - Explore possibilities for collaborations between performance wear brands and fashion designers to create collections that combine functionality with artistic expression, offering athletes and active individuals stylish and high-performance apparel.
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