Jollibee is Adding a New Aloha Chicken Sandwich
Katherine Pendrill — April 11, 2024 — Lifestyle
References: prnewswire & chewboom
Jollibee is stepping up its chicken sandwich game with the debut of two tasty new chicken sandwiches: the new Bacon and Cheese Chicken Sandwich and the new Aloha Chicken Sandwich.
Both of the new chicken sandwiches are made with Jollibee’s signature hand-breaded, juicy chicken breast fillet. The Bacon and Cheese Chicken Sandwich then pairs this fillet with savory umami mayo, crispy bacon, and melty cheese, all served on a buttery brioche bun. On the other hand, the new Aloha Chicken Sandwich pairs its fillet with a zesty Aloha dressing, a whole grilled pineapple ring, crispy bacon, and whole-leaf lettuce,, all served on the same buttery brioche bun.
Both of the new chicken sandwiches also pair perfectly with the brand's fan-favorite Ube Pie, which is returning for a limited time.
Image Credit: Jollibee
Both of the new chicken sandwiches are made with Jollibee’s signature hand-breaded, juicy chicken breast fillet. The Bacon and Cheese Chicken Sandwich then pairs this fillet with savory umami mayo, crispy bacon, and melty cheese, all served on a buttery brioche bun. On the other hand, the new Aloha Chicken Sandwich pairs its fillet with a zesty Aloha dressing, a whole grilled pineapple ring, crispy bacon, and whole-leaf lettuce,, all served on the same buttery brioche bun.
Both of the new chicken sandwiches also pair perfectly with the brand's fan-favorite Ube Pie, which is returning for a limited time.
Image Credit: Jollibee
Trend Themes
1. Gourmet Chicken Sandwiches - Opportunity for fast-food chains to elevate their chicken sandwich offerings with premium ingredients and unique flavor combinations.
2. Regional Flavors in Fast Food - Potential for fast-food brands to introduce unique regional flavors into their menu items to attract diverse customer preferences.
3. Limited-time Menu Items - Strategy for food brands to create a sense of exclusivity and urgency by offering limited-time menu items that drive customer engagement.
Industry Implications
1. Fast-food Chains - Fast-food chains can capitalize on the trend of gourmet chicken sandwiches to differentiate themselves in a competitive market.
2. Food Service Industry - Incorporating regional flavors in fast food opens up opportunities for the food service industry to tap into diverse culinary traditions.
3. Marketing and Advertising - Creating buzz through limited-time menu items can be a marketing strategy for engaging consumers and driving sales in the food industry.
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