Hooters Will Offer All-You-Can-Eat Wings for This Foodie Holiday
Katherine Pendrill — July 28, 2016 — Marketing
References: news.hooters & chewboom
In honor of National Chicken Wing Day, Hooters is running an all-you-can-eat wings promotion. While other restaurants are celebrating the foodie holiday with discount dishes, Hooters is giving chicken wing lovers a chance to indulge in as much food as they can handle.
Although National Chicken Wing Day officially falls on July 29th, Hooters will be holding its promotion on both July 28th and 29th. The promotion allows customers to enjoy all-you-can-eat wings tossed in any of Hooters' 21 different sauces.
To make the promotion even more fun for customers, the chain will be running a competition between left wing drums and right wing flats. Each diner will be able to vote online for the wing of their choice and will be given an 'I Voted' sticker to commemorate the occasion. As Hooters' global chief marketing officer Carl Sweat explains, "In a year when Americans seem more divided than ever between right wing and left wing choices, Hooters will help settle the question once and for all."
Although National Chicken Wing Day officially falls on July 29th, Hooters will be holding its promotion on both July 28th and 29th. The promotion allows customers to enjoy all-you-can-eat wings tossed in any of Hooters' 21 different sauces.
To make the promotion even more fun for customers, the chain will be running a competition between left wing drums and right wing flats. Each diner will be able to vote online for the wing of their choice and will be given an 'I Voted' sticker to commemorate the occasion. As Hooters' global chief marketing officer Carl Sweat explains, "In a year when Americans seem more divided than ever between right wing and left wing choices, Hooters will help settle the question once and for all."
Trend Themes
1. All-you-can-eat Promotions - Opportunity for restaurants to boost customer engagement and satisfaction through unlimited food offerings.
2. Foodie Holidays - Potential for restaurants to leverage food-related holidays to drive foot traffic and sales.
3. Interactive Voting Experiences - Chance for brands to engage customers through interactive voting campaigns that create a sense of community.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to attract and retain customers by offering unlimited food promotions.
2. Hospitality Industry - Potential for hotels and resorts to create special promotions tied to food-related holidays to attract guests.
3. Marketing and Advertising Industry - Opportunity for marketing agencies to create interactive voting experiences that connect brands with consumers.
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