Allstate Turns to Cool Camera Effects to Sell Auto Insurance
Shelby Lee Walsh — January 27, 2010 — Autos
References: allstate & adsoftheworld
Allstate has used the cutting edge tilt-shift videography effect to create its latest commercial called 'Multiples.' Their commercial looks like little toys at first, but later reveals that it is, in fact, real life.
This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above.
Implications - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection.
This tilt-shift effect really drives home the Allstate motto of simplifying, combining and saving and that simpler is smarter. Check out the awesome camera effects in this auto insurance commercial above.
Implications - Consumers have become adept at blocking out ads. This has resulted from being over-saturated with marketing. Companies needs to push the envelope and think outside the box to capture the attention of consumers and they will be able to forge a more meaningful connection.
Trend Themes
1. Tilt-shift Video Marketing - Using the unique visual style of tilt-shift videography can create engaging marketing content for industries beyond just auto insurance.
2. Creative Visual Effects - Brands can experiment with different creative visual effects to capture consumers' attention and convey their message in a memorable way.
3. Simplification Motto - Brands can adopt the idea of 'simpler is smarter' as a motto to communicate their message and offer in a clear and concise way.
Industry Implications
1. Auto Insurance - The auto insurance industry can utilize creative visual effects to stand out and communicate their brand message to targeted audiences.
2. Marketing and Advertising - Marketing and advertising professionals can explore creative visual effects and innovative techniques to make their campaigns more engaging and memorable.
3. Consumer Electronics - Consumer electronics companies can use tilt-shift videography to showcase their new products and features in a visually stunning way.
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