Yulia Gorbachenko Captures the Work of NAHA Finalist Allen Ruiz
Meghan Young — May 22, 2015 — Fashion
References: allenruiz & behance.net
The work of Allen Ruiz, NAHA Finalist Hairstylist of the Year, has been gorgeously captured by New York photographer Yulia Gorbachenko. By embracing a blue tinge throughout the series, Gorbachenko helps to highlight the cool tones of the hair color. Yet its the cuts themselves that stand out the most. An artist with a pair of scissors, Allen Ruiz creates layered that defy convention.
This is something that many millennials are leaning towards. Hair is one of the easiest ways to revamp a look and express one's current mood and mindframe. Allen Ruiz embraces this idea by envisioning looks that are experimental, exciting and edgy. They are made for fierce women with strong personalities and attitudes. Makeup artist Anastasia Durasova complemented Allen Ruiz's styles with equally dramatic eyes, cheekbones and lips.
This is something that many millennials are leaning towards. Hair is one of the easiest ways to revamp a look and express one's current mood and mindframe. Allen Ruiz embraces this idea by envisioning looks that are experimental, exciting and edgy. They are made for fierce women with strong personalities and attitudes. Makeup artist Anastasia Durasova complemented Allen Ruiz's styles with equally dramatic eyes, cheekbones and lips.
Trend Themes
1. Vibrant Hair Colors - Disruptive innovation opportunity: Develop new, bold hair dye formulations to meet the rising demand for vibrant hair colors among millennials.
2. Experimental Hairstyles - Disruptive innovation opportunity: Create innovative tools and techniques for hairstylists to create unconventional and unique hairstyles that defy convention.
3. Personal Expression Through Hair - Disruptive innovation opportunity: Develop customizable hair products and accessories that allow individuals to express their mood and personality through their hairstyles.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Explore new hair dye formulations and styling tools to cater to the growing demand for bold hair colors and experimental hairstyles.
2. Fashion and Photography - Disruptive innovation opportunity: Collaborate with hairstylists and photographers to create visually striking hair-focused fashion photography that highlights unique hairstyles and vibrant hair colors.
3. Personal Care Products - Disruptive innovation opportunity: Develop customizable hair care products that allow individuals to express their personal style and mood through their hair, tapping into the trend of personal expression through hair.
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