The 'All Worth It' L’Oréal Paris Campaign Promotes Inclusivity
Jana Pijak — March 1, 2017 — Marketing
References: youtube & ibtimes.co.in
The Prince’s Trust and L’Oréal Paris recently teamed up to create the beauty brand's inspiring 'All Worth It' campaign that aims to promote diversity in the world of fashion. Featuring a cast of celebrities and influencers like award-winning actress Helen Mirren and menswear blogger Chez Rust, the campaign sends an inclusive message and spotlights spokespeople of different ages, genders and cultural backgrounds.
Indian beauty blogger and YouTube star Kaushal also stars in the ad alongside African television presenter AJ Odudu, and quadriplegic brand ambassador Jordan Bone. The L’Oréal Paris All Worth It campaign aims to crush unrealistic beauty stereotypes and standards often spotlighted in big budget makeup commercials.
Additionally, the ad takes a subtle yet powerful political stance against recent immigration policies and conflicts overseas.
Indian beauty blogger and YouTube star Kaushal also stars in the ad alongside African television presenter AJ Odudu, and quadriplegic brand ambassador Jordan Bone. The L’Oréal Paris All Worth It campaign aims to crush unrealistic beauty stereotypes and standards often spotlighted in big budget makeup commercials.
Additionally, the ad takes a subtle yet powerful political stance against recent immigration policies and conflicts overseas.
Trend Themes
1. Diversity-promoting Beauty Campaigns - Brands can promote inclusivity and diversity in the beauty industry by featuring spokespeople of different ages, genders and cultural backgrounds.
2. Inclusive Advertising - Inclusive advertisements can send a strong message against unrealistic beauty standards, stereotypes and discriminatory policies.
3. Socially Conscious Commercials - Beauty brands can use commercials to make a positive impact in society by taking a subtle but powerful political stance against important issues.
Industry Implications
1. Beauty Industry - Brands can capitalize on the trend of diversity-promoting campaigns to attract a wider customer base and improve brand reputation.
2. Advertising Industry - Inclusive advertising can disrupt the industry by challenging traditional beauty standards and promoting diversity and acceptance.
3. Non-profit Organizations - Non-profits can partner with beauty brands to create socially conscious commercials that bring attention to important issues and promote positive change.
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