Stella McCartney's 'All Together Now' Pays Tribute to The Beatles
Laura McQuarrie — July 9, 2019 — Fashion
References: stellamccartney & glamourmagazine
Stella McCartney x The Beatles All Together Now collection was created to bring the iconic Yellow Submarine film to life and share a timeless message of peace, love and togetherness for a new generation. For the collection, Stella paid tribute to her father, Paul McCartney, with bold graphics from the film's psychedelic journey. Just last year, the film was digitally remastered and it left an impression on Stella, who said "I hadn’t seen it since I was young, and honestly it blew my mind. It affected me in a way I just wasn’t expecting."
The collection shares a timely political message and features a variety of garments that are inspired by mismatched patches and share the message of "All Together Now" in different languages.
The collection shares a timely political message and features a variety of garments that are inspired by mismatched patches and share the message of "All Together Now" in different languages.
Trend Themes
1. Activism-inspired Apparel - Disruptive innovation opportunity: Create clothing lines that highlight social and political causes, appealing to conscious consumers.
2. Psychedelic Graphics - Disruptive innovation opportunity: Incorporate bold, vibrant graphics into fashion designs to attract the attention of younger, trend-conscious consumers.
3. Multilingual Messaging - Disruptive innovation opportunity: Explore the use of multiple languages in apparel designs to promote inclusivity and global unity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Infuse fashion with activism, enabling brands to create a deeper connection with socially conscious consumers.
2. Entertainment - Disruptive innovation opportunity: Collaborate with iconic films and artists to create limited-edition collections that resonate with fans and tap into nostalgia-driven consumer demand.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative marketing strategies that leverage visually striking designs and meaningful messaging to capture the attention of target audiences.
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