Ashley's All Next-Gen Nuvella Fabric is Comfy and Easy to Clean
References: ashleyfurniture
Furniture brand Ashley is one of the largest in North America -- it recently announced the impressive All Next-Gen Nuvella fabric material. It unveils a high-performance furniture capsule that optimizes the material, which can be shopped online and in-store locations. The line is comprised of performance fabric with a solution-dyed process, offering easy cleaning solutions for homeowners. The fabric can be removed as covers and washed with little worry. It combats staining, prevents fading, and is safe from pets and kids' messes.
The new collection is comprised of a refreshing selection full of durable and comfortable options. The silhouettes are premium without breaking the bank, starting at $799.99. The line introduces five new products that are optioned in different styles and color options. This includes the Larce, the Tassleton, the Belvoir, the Nenana, and the Biscoe.
Ashley's Senior Vice President of Merchandising, Laura Forsythe speaks about the design and its notion, stating “After conducting market research, we found that performance fabrics are increasingly preferred in home furnishings due to their stain resistance, easy maintenance, and longevity. We created this on-trend affordable line that isn’t just beautiful to look at, but is comfortable to sit on, easy to clean, and durable. Consumers no longer have to sacrifice style and comfort for the sake of functionality. “We know consumers need furniture that is ready for anything. This collection was made for our shopper’s most lived-in room, offering stylish seating that always looks fresh in high-traffic areas.”
Image Credit: Ashley
The new collection is comprised of a refreshing selection full of durable and comfortable options. The silhouettes are premium without breaking the bank, starting at $799.99. The line introduces five new products that are optioned in different styles and color options. This includes the Larce, the Tassleton, the Belvoir, the Nenana, and the Biscoe.
Ashley's Senior Vice President of Merchandising, Laura Forsythe speaks about the design and its notion, stating “After conducting market research, we found that performance fabrics are increasingly preferred in home furnishings due to their stain resistance, easy maintenance, and longevity. We created this on-trend affordable line that isn’t just beautiful to look at, but is comfortable to sit on, easy to clean, and durable. Consumers no longer have to sacrifice style and comfort for the sake of functionality. “We know consumers need furniture that is ready for anything. This collection was made for our shopper’s most lived-in room, offering stylish seating that always looks fresh in high-traffic areas.”
Image Credit: Ashley
Trend Themes
1. Pet-friendly Furniture - The rise of furniture designed specifically to withstand pet-related wear and tear gives pet owners peace of mind while maintaining home aesthetics.
2. High-performance Fabrics - High-performance fabrics that offer easy maintenance and durability are increasingly preferred, providing long-lasting, stylish solutions for modern households.
3. Affordable Luxury Home Goods - Affordable luxury home goods are becoming popular as consumers seek high-quality, stylish options that do not break the bank.
Industry Implications
1. Home Furnishings - The home furnishings industry continually innovates with new materials like Ashley's All Next-Gen Nuvella fabric, combining functionality with aesthetics.
2. Pet Products - The pet products industry intersects with home interiors by offering furniture that sustains pet activities without sacrificing look and feel.
3. Textile Manufacturing - Textile manufacturers are producing advanced materials that focus on stain resistance, longevity, and easy cleaning to meet the evolving demands of consumers.
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