This Project Imagines a New Look for Ali's Cookies Giant Confections
Mishal Omar — February 1, 2017 — Marketing
References: shipacookie & thedieline
Ali's Cookies is a business that focuses almost entirely on providing people with uniquely crafted cookies, and as part of a student project Caitlin Mee created new and improved designs for the brand's visual identity.
What the brand is particularly known for is its cookie cake, which is essentially a giant soft cookie that comes with varying ingredients – including a classic chocolate chip. Mee designed slide-out packaging for the cake, which features a white backdrop and abstract images of cookies. She also designed packaging for the brand's chocolate chips, which are now offered in structured triangular boxes with translucent panels in the shape of chocolate chips.
This branding has the potential to add a more playful dynamic to the business' marketing strategy.
What the brand is particularly known for is its cookie cake, which is essentially a giant soft cookie that comes with varying ingredients – including a classic chocolate chip. Mee designed slide-out packaging for the cake, which features a white backdrop and abstract images of cookies. She also designed packaging for the brand's chocolate chips, which are now offered in structured triangular boxes with translucent panels in the shape of chocolate chips.
This branding has the potential to add a more playful dynamic to the business' marketing strategy.
Trend Themes
1. Cookie Packaging Innovation - Redesigning cookie packaging to be more visually appealing and playful can help attract new customers and create a refreshed brand image.
2. Oversized Confections - The rising trend of oversized baked goods, such as cookie cakes, presents an opportunity for bakeries to create unique offerings and stand out in a crowded market.
3. Translucent Packaging - Innovative packaging designs that incorporate translucent panels can create an element of surprise for customers and increase the perceived value of the product.
Industry Implications
1. Bakery - Innovative cookie packaging and oversized confections can help bakeries differentiate themselves in a competitive industry and attract new business.
2. Snack Food - New and improved packaging designs for snack foods, such as cookies and chocolate chips, can increase the appeal of the products and drive sales growth.
3. Graphic Design - The design industry has an opportunity to collaborate with food businesses to create visually compelling packaging and branding that can help these businesses stand out in a crowded market.
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