Alibaba and BMG Team Up for the Web Shop's New Entertainment Venture
Jana Pijak — April 7, 2015 — Business
References: techcrunch
The recent Alibaba and BMG merger marks a new direction for the popular e-commerce platform. Though it is already known for its diverse range of products, Alibaba hopes to add music to its roster and has enlisted the help of music publisher BMG to make this dream a reality.
The Alibaba and BMG merger will give the web shop's consumers access to 2.5 million tracks from artists that include Bruno Mars, The Rolling Stones and Kylie Minogue among other names. This partnership is Alibaba's first merger with a company outside of Asia and allows the brand to expand its product inventory and overall business direction.
The result of this partnership changes the way consumers look at a platform like Alibaba and illustrates the brand's growth and expansion plans.
The Alibaba and BMG merger will give the web shop's consumers access to 2.5 million tracks from artists that include Bruno Mars, The Rolling Stones and Kylie Minogue among other names. This partnership is Alibaba's first merger with a company outside of Asia and allows the brand to expand its product inventory and overall business direction.
The result of this partnership changes the way consumers look at a platform like Alibaba and illustrates the brand's growth and expansion plans.
Trend Themes
1. Musical E-retail Partnerships - The integration of music in e-retail platforms creates an opportunity for music publishers and sellers to expand their reach and diversify their selling channels.
2. Global Expansion of E-retail Platforms - The Alibaba and BMG merger represents a trend of global e-retailers expanding their operations and product offerings to capture new markets.
3. Diversification of E-retail Product Range - Alibaba's incorporation of music into its platform demonstrates the potential for e-retailers to diversify their product range and offer consumers additional options.
Industry Implications
1. Music Publishing - The partnership between Alibaba and BMG creates opportunities for music publishers to expand their distribution channels and reach wider audiences.
2. E-commerce - The Alibaba and BMG merger highlights the importance for e-commerce companies to expand their product range and explore new business directions.
3. Entertainment - The integration of music into e-retail platforms presents opportunities for the entertainment industry to reach new audiences and monetize their offerings in innovative ways.
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