Alexis Mabille's Curious Collection for Pyrenex
Marissa Brassfield — May 6, 2009 — Luxury
References: pyrenex-literie & highsnobette
This quirky collection of quilted coats is by Alexis Mabille for Pyrenex to celebrate their 150th year making goose and down-filled fashions. While the remainder of the collection features bright, metallic jackets, I'm particularly fond of the quilted capelet in the first image, which blends ski bunny sexy with city chic.
Check out the gallery above to see more images from the Alexis Mabille and Pyrenex collection.
Implications - The fashion industry often features form-fitting clothing in order to be aesthetically appealing. By crafting a piece of apparel that adds bulk to its wearers, these quilted capelets are breaking the mold of standard fashion conventions and have thus garnered widespread attention. Corporations can similarly attain much attention for their company with publicity stunts that challenge industry conventions.
Check out the gallery above to see more images from the Alexis Mabille and Pyrenex collection.
Implications - The fashion industry often features form-fitting clothing in order to be aesthetically appealing. By crafting a piece of apparel that adds bulk to its wearers, these quilted capelets are breaking the mold of standard fashion conventions and have thus garnered widespread attention. Corporations can similarly attain much attention for their company with publicity stunts that challenge industry conventions.
Trend Themes
1. Quilted Outerwear - Designers are experimenting with quilted outerwear, challenging standard fashion conventions.
2. Celebrating Heritage - Commemorating significant anniversaries with collaboration collections is a trend in the fashion industry.
3. Ski Bunny Chic - Combining practical, outdoor style with fashionable design creates a popular look in the fashion industry.
Industry Implications
1. Fashion - Designers and brands within the fashion industry can experiment with quilted outerwear to create unique and attention-grabbing pieces.
2. Heritage Brands - Commemorating significant anniversaries through collaboration collections can create buzz and interest for heritage brands.
3. Outdoor Apparel - Integrating fashionable design elements with practical outdoor apparel can create a popular and trendy look in the outdoor industry.
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