The Alexander Fedorov Ultima Collection Features Carnival Couture
Alex Scott — March 2, 2010 — Fashion
References: behance.net
The Alexander Fedorov Ultima Collection showcases a beautiful model adorning makeup somewhere between a geisha and a mime. I often find with circus-themed photography that the more bizarre it is, the more captivating it becomes.
The Alexander Fedorov Ultima Collection seamlessly blends retro fashion with technicolor makeup to create a scene that is completely original.
Implications - Blending two supposedly contrasting aesthetics into one completely new category that is all its own is definitely the best way to reignite consumer interest, and experiments like this demonstrate how companies can tap into this clever strategy. Originality stands out to customers, and by having the courage to experiment with unusual concoctions, companies and advertisers stand a much better chance of separating themselves from the monotony of the pack.
The Alexander Fedorov Ultima Collection seamlessly blends retro fashion with technicolor makeup to create a scene that is completely original.
Implications - Blending two supposedly contrasting aesthetics into one completely new category that is all its own is definitely the best way to reignite consumer interest, and experiments like this demonstrate how companies can tap into this clever strategy. Originality stands out to customers, and by having the courage to experiment with unusual concoctions, companies and advertisers stand a much better chance of separating themselves from the monotony of the pack.
Trend Themes
1. Carnival Couture - There is an opportunity for companies in the fashion and beauty industries to blend retro fashion with technicolor makeup to create unique looks that stand out to consumers.
2. Bizarre Photography - Experimenting with unusual concoctions in photography can lead to captivating and original images that attract consumer interest.
3. Contrasting Aesthetics - Combining two supposedly contrasting aesthetics into one new category is a clever strategy for companies to differentiate themselves from competitors and reignite consumer interest.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of carnival couture by creating unique, retro-inspired clothing lines that incorporate technicolor makeup.
2. Beauty - Beauty companies have an opportunity to create makeup products and looks that mix retro and modern elements, offering customers a unique and bold experience.
3. Advertising - By experimenting with bizarre and original photography, advertisers can create campaigns that stand out and engage consumers in new and exciting ways.
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