'Alex' by Sarah Schindehette Shows Androgynous Egyptian Makeup
Marissa Brassfield — April 18, 2010 — Fashion
References: behance.net & behance.net
With the bevy of androgynous, metrosexual and gender-blending fashions we've seen over the past couple of seasons, it was only a matter of time before 'Alex' by Sarah Schindehette emerged to bring Cleopatra eye makeup into the male world.
We've featured cosmetics for men before, and there are a number of shoots that put eye makeup and lipstick on men. None have taken the cat eye made famous by Cleopatra and translated it into a male look, though.
We've featured cosmetics for men before, and there are a number of shoots that put eye makeup and lipstick on men. None have taken the cat eye made famous by Cleopatra and translated it into a male look, though.
Trend Themes
1. Androgynous Makeup - The trend of gender-neutral makeup is expanding into male grooming with the introduction of Cleopatra-inspired eye makeup for men.
2. Gender-blending Fashion - The growing trend of androgynous fashion is pushing the boundaries of traditional gender norms and creating new opportunities for makeup brands to cater to male consumers.
3. Cosmetics for Men - As men's grooming becomes more mainstream, beauty brands have an opportunity to expand their offerings to include more makeup specifically designed for men.
Industry Implications
1. Beauty and Cosmetics - Beauty brands have a unique opportunity to tap into the growing trend of gender-neutral makeup and expand their product lines to cater to male consumers.
2. Fashion - The androgynous fashion trend is expanding beyond clothing and into makeup, creating new opportunities for fashion brands to partner with cosmetics companies.
3. Men's Grooming - The rise of men's grooming creates a new market for cosmetics specifically designed for men, with Cleopatra-inspired eye makeup being a unique opportunity for brands to differentiate themselves.
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