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Adventurous Awareness Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Alex Bellini Will Live On a Melting Iceberg for Up to a Year

— August 26, 2014 — Eco
Italian explorer Alex Bellini has come up with an extraordinary plan to raise awareness about climate change and promote discourse on the environment -- he will live alone on a drifting iceberg in Greenland for either a year or until the iceberg melts away -- whichever happens first.

The plan may sound foolhardy but Bellini is no ordinary bloke, having previously rowed a small boat solo across the Atlantic Ocean and Mediterranean Ocean.

Alex Bellini will live off 300 kg of dried food provisions until he is forced to abandon the iceberg, at which point he will float within a survival pod until it's washed to shore. He will be alone for much of his time on the iceberg, but will likely be visited by journalists. He says he is not trying to prove that the planet is warming or cooling, but simply hopes to get people talking about the planet's state and fate.
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to develop innovative campaigns that bring attention to climate change and promote sustainable practices.
2. Extreme Advocacy - Potential for businesses to use unconventional and daring methods to raise awareness and drive conversations around important issues.
3. Environmental Discourse Promotion - Opportunity for businesses to create platforms and initiatives that encourage discussions on the environment and inspire action.
Industry Implications
1. Outdoor Apparel and Gear - Disruptive innovation opportunity lies in the development of sustainable and eco-friendly outdoor products to support adventurous advocates like Alex Bellini.
2. Media and Communications - Opportunity for disruptive innovation in the media industry by creating engaging content and campaigns that amplify the message of climate change advocacy.
3. Food and Nutrition - Potential for disruptive innovation in the food industry by developing specialized food provisions that are lightweight, durable, and provide optimum nutrition for extreme situations.
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