The Alerj 2011 Ad Campaign is Disturbingly Futuristic
Meghan Young — October 13, 2011 — Marketing
References: alerj.rj.gov.br & ibelieveinadv
Slowly but surely, awareness of the human species’ impact on the planet is sinking in thanks to global efforts by individuals, organizations and even governments as proven by the Alerj 2011 ad campaign. This particular print campaign pinpoints people's excessive consumption of food and energy as well as the increasing obsession with progress as detrimental to the environment.
Conceived and executed by Brazil-based ad agency Staff, the Alerj 2011 ad campaign is quite compelling. By using a bold robotic and dystopian theme, the Alerj 2011 print ads focus on the drone-like attitudes individuals and societies have adopted when it comes to such factors as food, energy and progress. The ads are accompanied by the tagline, “No reason is a good reason to harm the nature.”
Conceived and executed by Brazil-based ad agency Staff, the Alerj 2011 ad campaign is quite compelling. By using a bold robotic and dystopian theme, the Alerj 2011 print ads focus on the drone-like attitudes individuals and societies have adopted when it comes to such factors as food, energy and progress. The ads are accompanied by the tagline, “No reason is a good reason to harm the nature.”
Trend Themes
1. Environmental Awareness - New advertising campaigns that target individuals and societies for their lack of environmental awareness, therefore creating an opportunity to develop more eco-friendly business models and products.
2. Minimalist Living - As people become more aware of the negative impact they have on the environment, we might see an increase in minimalist lifestyles, which could disrupt industries such as housing, fashion, and transportation.
3. Sustainable Consumption - As governments and organizations work to reduce waste and develop more eco-friendly products and services, there is an opportunity for businesses to innovate and create more efficient and sustainable consumption models.
Industry Implications
1. Advertising - The innovative use of dystopian imagery and bold taglines in environmental campaigns presents new opportunities for creative agencies and marketing professionals to explore new and disruptive advertising strategies.
2. Renewable Energy - As individuals and societies become more aware of the negative impact that their use of fossil fuels has on the planet, there is an opportunity for innovators in the renewable energy industry to develop new technologies to meet the growing demand for eco-friendly energy sources.
3. Sustainable Fashion - As more people adopt a minimalist lifestyle and become more concerned about the environment, we may see a disruptive trend towards sustainable fashion and the increased production of eco-friendly clothing and accessories.
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