'The White Disease' Uses Albino Models to Challenge Beauty Standards
Karuna Israni — March 28, 2016 — Fashion
References: theones2watch
The fashion and beauty industries have become more inclusive than ever before, now extending their reach to albino models.
It is no secret that mass media, fashion, and beauty catered to a very narrow demographic until recent years. With the progression of different social movements, these industries became more and more inclusive by challenging notions of normative beauty. From people of color to differently abled individuals, we are coming closer to a reality where fashion imitates actual every day life. A more recent development in this endeavor is the inclusion of albino models in high fashion campaigns. Albinism remains seldom discussed in the public realm, but with the proliferation of models like Leo Jonah, Shaun Ross, and Diandra Forrest, it is starting to enter popular discourse.
Albino model, Leo Jonah, recently shot a breathtaking campaign with André Liang in which he sported popular clothing labels. The editorial titled 'The White Disease' goes to show how albino models can help broaden the reach of the fashion industry. By resonating more with the general public, as opposed to a narrowly defined slice of society, the fashion industry stands to do much more good.
It is no secret that mass media, fashion, and beauty catered to a very narrow demographic until recent years. With the progression of different social movements, these industries became more and more inclusive by challenging notions of normative beauty. From people of color to differently abled individuals, we are coming closer to a reality where fashion imitates actual every day life. A more recent development in this endeavor is the inclusion of albino models in high fashion campaigns. Albinism remains seldom discussed in the public realm, but with the proliferation of models like Leo Jonah, Shaun Ross, and Diandra Forrest, it is starting to enter popular discourse.
Albino model, Leo Jonah, recently shot a breathtaking campaign with André Liang in which he sported popular clothing labels. The editorial titled 'The White Disease' goes to show how albino models can help broaden the reach of the fashion industry. By resonating more with the general public, as opposed to a narrowly defined slice of society, the fashion industry stands to do much more good.
Trend Themes
1. Inclusive Fashion - Fashion industry is becoming more inclusive by featuring albino models to challenge beauty standards.
2. Diversified Beauty - Beauty industry is embracing diversity by promoting campaigns with albino models.
3. Socially Conscious Media - Mass media is shifting towards inclusivity by showcasing albino models in high fashion campaigns.
Industry Implications
1. Fashion Industry - Fashion industry can disrupt the market by actively seeking out and featuring albino models in their campaigns.
2. Beauty Industry - Beauty industry has the opportunity to disrupt traditional beauty standards by promoting inclusivity and featuring albino models in their advertisements.
3. Media Industry - Media industry can drive positive change by showcasing diverse models, including albino models, in their content.
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