The Alberta Ferretti FW11/12 Campaign Channels Vintage Class
Amelia Roblin — July 6, 2011 — Marketing
References: albertaferretti & fashioncopious.typepad
Despite the fashion industry's serial pattern of recycling styles, looks like the ones featured in the Alberta Ferretti FW11/12 campaign have a perpetual freshness.
Three photographs by Glen Luchford make up an elegant introduction to the upcoming collection, no doubt aided by the exquisite choice of Arizona Muse as the model. The striking brunette poses in picture perfect compositions which capture her in calculated postures, establishing an image of supreme sophistication.
The sophisticated ensembles featured in the photos do not necessarily embody the prim and proper attitude of the model. Pleated chiffon frocks, chic lace shrugs and trench coats and dresses tailored with bold graphic patterns fill the Alberta Ferretti FW11/12 with references to vibrant vintage looks, reminiscent of the 1960s and 70s.
Three photographs by Glen Luchford make up an elegant introduction to the upcoming collection, no doubt aided by the exquisite choice of Arizona Muse as the model. The striking brunette poses in picture perfect compositions which capture her in calculated postures, establishing an image of supreme sophistication.
The sophisticated ensembles featured in the photos do not necessarily embody the prim and proper attitude of the model. Pleated chiffon frocks, chic lace shrugs and trench coats and dresses tailored with bold graphic patterns fill the Alberta Ferretti FW11/12 with references to vibrant vintage looks, reminiscent of the 1960s and 70s.
Trend Themes
1. Vintage-inspired Fashion - Exploring vintage fashion designs and incorporating them into contemporary styles can attract a wider market.
2. Sophisticated, Minimalistic Photography - Focusing on simple yet elegant compositions can be a successful visual approach in fashion advertising campaigns.
3. Model Diversity - Striving for more diversity in models can bring more creativity and inclusivity to fashion campaigns.
Industry Implications
1. Fashion - Designing and producing clothing that merges vintage and contemporary elements can appeal to a diverse audience.
2. Photography - Using minimalistic photography in fashion can create a unique, sophisticated, and timeless visual style.
3. Modeling Agency - Encouraging more diversity and creativity in modeling can attract brands looking to diversify their campaigns and attract a wider audience.
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