Airtime 'The Best Internet You Ever Had' is Smooth and Charming
Katherinev123 — July 18, 2012 — Marketing
The Airtime 'The Best Internet You Ever Had' campaign is the latest effort by Sean Parker and Shawn Fanning, the founders of the peer-to-peer video chat service Airtime, to promote the application's features and usability.
Created by San Francisco-based studio Portal A, the campaign features a faux spokesman by the name of Buckley Rivington, who uses a lot of smooth-talking charm to fill the audience in on the features and benefits of using Airtime, such as how it allows people to video call their Facebook friends, as well as strangers. The commercial is filled with a couple celebrity cameos, including Kurt Russell -- not that Airtime is new to celebrity endorsement. According to AdAge, past celeb endorsements have come from Alicia Keys, Jim Carrey, Snoop Dog, Jimmy Fallon and more.
Created by San Francisco-based studio Portal A, the campaign features a faux spokesman by the name of Buckley Rivington, who uses a lot of smooth-talking charm to fill the audience in on the features and benefits of using Airtime, such as how it allows people to video call their Facebook friends, as well as strangers. The commercial is filled with a couple celebrity cameos, including Kurt Russell -- not that Airtime is new to celebrity endorsement. According to AdAge, past celeb endorsements have come from Alicia Keys, Jim Carrey, Snoop Dog, Jimmy Fallon and more.
Trend Themes
1. Celebrity Endorsements - Disruptive innovation opportunity: Brands can leverage the popularity and influence of celebrities to promote their products or services.
2. Peer-to-peer Video Chat - Disruptive innovation opportunity: Developing advanced peer-to-peer video chat platforms that offer unique features and seamless user experiences.
3. Social Media Integration - Disruptive innovation opportunity: Creating platforms that seamlessly integrate with popular social media networks to enhance user connectivity and communication.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Exploring new and creative ways to engage consumers through unique advertising campaigns featuring celebrities or influencers.
2. Communication Technology - Disruptive innovation opportunity: Developing innovative peer-to-peer video chat solutions that cater to the evolving communication needs of individuals and businesses.
3. Social Networking - Disruptive innovation opportunity: Enhancing social networking platforms by integrating video chat functionality, allowing users to connect and communicate more effectively.
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