Nike's 'AirMax 270 React In My Feels' Addresses Stigma
Laura McQuarrie — August 21, 2019 — Fashion
References: nike & wellandgood
The AirMax 270 React In My Feels sneaker from Nike was designed by Liz Beecroft, a Millennial influencer, psychotherapist and sneakerhead who is passionate about mental health awareness. The brightly colored sneaker does include the classic Nike swoosh on its sides but it appears distorted and wavy as if shaken and uncertain, representing the non-linear journey of healing and living with a mental illness.
On the purpose of co-creating this Nike shoe, Beecroft wanted to remind people that their feelings are vaild, that they don't need to suffer by themselves and most of all, "It’s okay to feel the feels."
A portion of the proceeds from the sale of these limited Nike AirMax 270 React In My Feels sneaker benefit the American Foundation of Suicide Prevention.
On the purpose of co-creating this Nike shoe, Beecroft wanted to remind people that their feelings are vaild, that they don't need to suffer by themselves and most of all, "It’s okay to feel the feels."
A portion of the proceeds from the sale of these limited Nike AirMax 270 React In My Feels sneaker benefit the American Foundation of Suicide Prevention.
Trend Themes
1. Mental Health Awareness in Fashion - There is an opportunity for fashion brands to address mental health stigma and promote awareness through innovative designs.
2. Collaborations with Influencers and Mental Health Professionals - Brands can team up with influencers and mental health professionals to create unique products that resonate with consumers and promote important causes.
3. Embracing Emotional Wellness in Product Design - Creating products, such as sneakers, that visually represent the journey of emotional healing can disrupt traditional design norms and spark conversations about mental health.
Industry Implications
1. Fashion - The fashion industry can incorporate mental health awareness into their designs and messaging, making a positive impact and aligning with the values of socially conscious consumers.
2. Sports and Athletics - Sports and athletic brands can partner with mental health professionals and influencers to create products that encourage emotional wellness and self-expression in sports.
3. Consumer Goods - Consumer goods brands have the opportunity to integrate mental health awareness into their product design, appealing to consumers looking for items that reflect their values and promote well-being.
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