This Airline Commercial for Wideroe Features a Grandpa
Jonathon Brown — February 22, 2013 — Marketing
References: wideroe.no & creativecriminals
What makes this airline commercial so precious is priceless expressions exchanged between the grandfather and his grandson. The ad is for Wideroe, a Norweigen company. While it was released a few months ago, it was recently recognized by AdWeek and has almost 870,000 YouTube views and over 4,300 YouTube likes.
The commercial starts with a grandson and grandfather sitting outside an old barn. The grandson pleads with his grandfather, “One more time, just one more time.” After leaving his grandson in agony for a few moments while he cleans his glasses, the grandfather finally agrees to do it again (although at this point the viewer doesn't know what it is.) His hands start shaking as he cups them and lifts them to his mouth as if he’s shouting to someone in the distance. He turns his head to the side and an optical illusion makes a plane appear to fly right out of his mouth.
The commercial starts with a grandson and grandfather sitting outside an old barn. The grandson pleads with his grandfather, “One more time, just one more time.” After leaving his grandson in agony for a few moments while he cleans his glasses, the grandfather finally agrees to do it again (although at this point the viewer doesn't know what it is.) His hands start shaking as he cups them and lifts them to his mouth as if he’s shouting to someone in the distance. He turns his head to the side and an optical illusion makes a plane appear to fly right out of his mouth.
Trend Themes
1. Emotional Advertising - The use of heartfelt and emotional storytelling in advertising to create powerful connections with consumers.
2. Optical Illusions - Incorporating visual tricks or illusions in advertising to capture attention and create memorable experiences.
3. Nostalgic Marketing - Using past memories and sentimental themes to evoke emotions and resonate with consumers.
Industry Implications
1. Airline - Airline companies can leverage emotional advertising and nostalgic marketing to create authentic connections with customers and stand out in a competitive market.
2. Advertising - The advertising industry can explore the use of optical illusions to create captivating and impactful campaigns that leave a lasting impression on viewers.
3. Tourism - The tourism industry can adopt emotional advertising strategies to highlight the sentimental value of travel experiences, appealing to consumers seeking meaningful and memorable vacations.
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