Hardware-Intensive Beauty Uses Tricks of the Fashion Trade
Katie Cordrey — April 20, 2009 — Fashion
References: zimbio & talkingshopping
Inspired by backstage fashion show techniques, many women are now using airbrush-applied cosmetics. There are a number of companies offering the equipment: an airbrush (a micro-mini paint gun), the paint cup, and the compressor to run it as well as the make-up. Stay up late and watch network TV, you’ll probably see an ad for the stuff.
The professional, and highly rated Temptu Airbrush Intro Kit runs about $570, but they’re working on a less bulky, and presumably less expensive, starter set.
Aside from facial makeup, the cosmetic techniques can be used to fake tans or cover tattoos.
The professional, and highly rated Temptu Airbrush Intro Kit runs about $570, but they’re working on a less bulky, and presumably less expensive, starter set.
Aside from facial makeup, the cosmetic techniques can be used to fake tans or cover tattoos.
Trend Themes
1. Airbrush-applied Cosmetics - Offering airbrush-applied makeup for special occasions or everyday looks could create a new stream of revenue for beauty salons and retailers.
2. DIY Airbrushed Makeup Kits - Developing and marketing affordable airbrush makeup starter kits for personal use could provide a disruptive innovation opportunity for cosmetic brands.
3. Airbrush Tattoo Cover-up Services - Providing airbrush makeup services specifically for covering tattoos could create a unique selling proposition for tattoo parlors and salons.
Industry Implications
1. Beauty - The beauty industry could expand its offering by incorporating airbrush-applied makeup as a new technique in makeup application.
2. Cosmetics - Cosmetic brands can take advantage of the trend towards airbrush-applied makeup and create their own airbrush makeup product line.
3. Tattoo - Tattoo parlors and salons can diversify their services by providing airbrush makeup services for tattoo cover-ups.
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