The Airbnb for Events Feature Helps to Draw in More Tourists
Justin Lam — April 23, 2018 — World
References: thenextweb & engadget
The tools offered by Airbnb have made travel planning incredibly easy, but the new Airbnb for Events feature will now make planning festival trips even easier. This new feature will be aimed primarily towards event organizers and will give them the ability to create interactive maps of listings close to their venue, that can then be embedded onto event websites. This will allow organizers to better accommodate for their events and will serve as a powerful tool in enticing attendees who may skip the event for lack of finding accommodations.
While the Airbnb for Events feature is sure to bring in plenty of revenue for the company, the implementation of this feature also improves the brand's image in the eyes of certain cities. With Airbnb being restricted by certain cities or countries, this new feature is being used to show how the service can benefit cities that often get slammed by big events.
Image Credit Airbnb
While the Airbnb for Events feature is sure to bring in plenty of revenue for the company, the implementation of this feature also improves the brand's image in the eyes of certain cities. With Airbnb being restricted by certain cities or countries, this new feature is being used to show how the service can benefit cities that often get slammed by big events.
Image Credit Airbnb
Trend Themes
1. Event-integrated Accommodations - The trend of integrating accommodations with events creates new opportunities for partnerships and innovative marketing strategies for businesses that provide such facilities.
2. Interactive Maps for Listings - The trend of generating interactive maps for listings creates disruptive innovation opportunities for businesses that can provide APIs for integrating their listings into event organizers' apps and websites.
3. Brand Image Improvement - The trend of improving brand image through innovative features creates disruptive innovation opportunities for businesses to showcase how their services can benefit areas that often get slammed by big events.
Industry Implications
1. Travel and Tourism - Travel and tourism industry can partner with event organizers and accommodation providers to create comprehensive packages for event attendees.
2. Technology - Technology companies can provide innovative tools such as APIs or plugins for integrating interactive maps for listings into event organizers' apps and websites.
3. Hospitality - Hospitality industry can leverage the trend of event-integrated accommodations to showcase their unique offerings and secure long-term partnerships with event organizers.
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