The Nike Air Tech Challenge II Shoe is Inspired by Andre Agassi
Rahul Kalvapalle — April 2, 2014 — Fashion
References: nikeinc & sneakernews
Nike is releasing a refreshed version of the iconic Air Tech Challenge II shoes inspired by former American tennis star Andre Agassi and designed by legendary sneaker designer Tinker Hadfield.
The Nike Air Tech Challenge II shoe has a synthetic leather upper layer that makes light of the rigorous back-and-forth motion of tennis. Its external molded heel counter is made for a comfortable fit during long, grueling matches.
The Air Tech Challenge II's paint spatter accents are a metaphor for Agassi's powerful backhand and contributed to the speedy look of the shoes. Despite this, the shoe's design is not over-the-top and is forthright and honest, much like Agassi's style of play.
The Nike Air Tech Challenge II 'Clay Blue' edition is available at select Nike retailers worldwide as well as Nike's website.
The Nike Air Tech Challenge II shoe has a synthetic leather upper layer that makes light of the rigorous back-and-forth motion of tennis. Its external molded heel counter is made for a comfortable fit during long, grueling matches.
The Air Tech Challenge II's paint spatter accents are a metaphor for Agassi's powerful backhand and contributed to the speedy look of the shoes. Despite this, the shoe's design is not over-the-top and is forthright and honest, much like Agassi's style of play.
The Nike Air Tech Challenge II 'Clay Blue' edition is available at select Nike retailers worldwide as well as Nike's website.
Trend Themes
1. Retro Tennis Shoes - The trend of releasing refreshed versions of iconic tennis shoes inspired by famous athletes presents an opportunity for brands to tap into nostalgia and appeal to sneaker enthusiasts.
2. Synthetic Leather Upper Layer - The trend of using synthetic leather material in tennis shoes provides an opportunity for brands to create lightweight and durable footwear that can withstand rigorous activity.
3. Metaphorical Design Accents - The trend of incorporating design elements that symbolize the sport and players in tennis shoes offers an opportunity for brands to create unique and visually appealing footwear.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the trend of retro tennis shoes by creating updated versions of classic designs that resonate with consumers.
2. Footwear - The footwear industry can take advantage of the trend of using synthetic leather material in tennis shoes to develop innovative and comfortable footwear options for athletes.
3. Fashion - The fashion industry can tap into the trend of metaphorical design accents in tennis shoes to create stylish and statement-making footwear that appeals to a wider audience.
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