Air New Zealand 'Cuddle Class' in the Boeing 777-300 is for Couples
Marissa Brassfield — October 17, 2010 — Lifestyle
The Air New Zealand 'Cuddle Class' seats in the Boeing 777-300 are essentially a row of seats for couples that folds into a bed. The Skycouch, as it's officially called, will be big enough for a couple and a young child; a row of Skycouch seats will cost 2.5 times the price of a regular economy seat.
Although you might think that the Air New Zealand 'Cuddle Class' will tempt more travelers to join the Mile-High Club, think again: Air New Zealand CEO Rob Fyfe says, "Just keep your clothes on, thanks."
Although you might think that the Air New Zealand 'Cuddle Class' will tempt more travelers to join the Mile-High Club, think again: Air New Zealand CEO Rob Fyfe says, "Just keep your clothes on, thanks."
Trend Themes
1. Personalized Travel - Opportunity for airlines to create customized experiences like the Air New Zealand Skycouch for individuals or groups.
2. Family Accommodations - Opportunity to create more comfortable family seating arrangements or private pods on short-haul flights.
3. Luxury Upgrades - Opportunity to provide luxury upgrade options for economy-class travelers looking for more comfort during long-haul flights.
Industry Implications
1. Airlines - Airlines can innovate by designing and monetizing similar concepts like the Air New Zealand Skycouch.
2. Travel Accommodations - Companies in the travel accommodations industry can create family-friendly and luxury lodging options to align with similar airline offerings.
3. Airplane Seat Manufacturers - Manufacturers can design customized seating systems that include semi-private and family-friendly seating arrangements.
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