These Air Max Custom Shoes Take a Cue From Dunkin’ Donuts
Jonathon Brown — February 17, 2013 — Fashion
Thanks to these Air Max custom shoes, you can walk into Dunkin’ Donuts with sneakers to match. The Air Max “Coffee & Donuts” custom shoe takes its colorway and style from Dunkin’ Donuts branding. The shoes don't include any explicit reference to the coffee shop chain, however.
Using orange and pink, Ecentrik tapped into the well known visual cues from Dunkin’ Donuts branding and even put a pair of donuts on the heel of the right shoe and a coffee mug on the heel of the left. However, instead of the mug reading “Dunkin’ Donuts,” it reads “Ecentrik.”
Aside from the colorway and heel design, these Air Max custom shoes also feature icing drips throughout the side of the shoe.
Using orange and pink, Ecentrik tapped into the well known visual cues from Dunkin’ Donuts branding and even put a pair of donuts on the heel of the right shoe and a coffee mug on the heel of the left. However, instead of the mug reading “Dunkin’ Donuts,” it reads “Ecentrik.”
Aside from the colorway and heel design, these Air Max custom shoes also feature icing drips throughout the side of the shoe.
Trend Themes
1. Custom Donut-themed Shoes - Opportunity for artists to create more custom wearable art pieces inspired by various food brands' branding and colors.
2. Food-branding Inspired Fashion - Opportunity for fashion designers to create clothing lines inspired by popular food and beverage brands' visual cues and color palettes.
3. Collaboration Between Food and Fashion Industries - Opportunity for food and fashion industries to collaborate and create unique marketing and merchandising campaigns.
Industry Implications
1. Custom Art Industry - Custom-made wearable art pieces inspired by popular brands' visual cues can provide a potential new revenue stream for the custom art industry.
2. Fashion Industry - Fashion designers can capitalize on the appeal of food-inspired fashion by creating clothing lines from popular food brands' color palettes and visuals.
3. Food and Beverage Industry - Collaborations with fashion and art industries can bring attention to existing brands and potentially attract new customers.
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