Nike's New Air Max BWs Boast a Clean Black and White Colorway
Riley von Niessen — January 31, 2017 — Fashion
Bold yet minimal, the latest Air Max BWs from Nike have a color-blocked black and white palette that makes them sleek and versatile to wear.
About half of the uppers are marked by a deep onyx hue, while the toes and the majority of the soles are stark white. Even Nike's iconic Swoosh logo is hidden within the black components of the new Air Max BWs, helping them to maintain their modern streamlined look. On the back of the heels, the sneaker's model is written in bold capital lettering, also in black, and more branding is included on the tongues in a similar fashion.
The only part of the Air Max BWs that diverge from the black and white colorway are the translucent ice blue accents that cap off the bottoms of the toes on the outsoles.
About half of the uppers are marked by a deep onyx hue, while the toes and the majority of the soles are stark white. Even Nike's iconic Swoosh logo is hidden within the black components of the new Air Max BWs, helping them to maintain their modern streamlined look. On the back of the heels, the sneaker's model is written in bold capital lettering, also in black, and more branding is included on the tongues in a similar fashion.
The only part of the Air Max BWs that diverge from the black and white colorway are the translucent ice blue accents that cap off the bottoms of the toes on the outsoles.
Trend Themes
1. Color-blocked Sneakers - Disruptive innovation opportunity: Developing customizable color-blocked sneakers that allow consumers to personalize their footwear.
2. Sleek and Versatile Designs - Disruptive innovation opportunity: Creating sleek and versatile sneaker designs that can seamlessly transition from casual to formal settings.
3. Hidden Branding - Disruptive innovation opportunity: Implementing hidden branding elements in sneaker designs to maintain a modern streamlined look while still showcasing brand identity.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Exploring new materials, colors, and manufacturing techniques to create unique and visually striking sneakers.
2. Fashion - Disruptive innovation opportunity: Incorporating color-blocking trends into other fashion items such as clothing, accessories, and even home decor.
3. Customization - Disruptive innovation opportunity: Developing technology and platforms that enable consumers to customize and personalize their sneakers with color-blocked designs.
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