Nike's Air Max 270 Futura Model Combines Shades of Gray and Orange
Riley von Niessen — July 24, 2018 — Fashion
Nike's Air Max 270 Futura model has long been a popular model among fans of classic silhouettes, with the sneaker even referred to as a "dad shoe" by HYPEBEAST.
The latest iteration of the model features a 'Dark Stucco/Newsprint' colorway, which combines multiple shades of white and gray with a bright hue of burnt orange. The pops of orange give the sneakers a bold finish, while the neutral tones of white and gray work to subdue it, making it wearable enough for day-to-day ensembles. Finishing off the Air Max 270 Futura model is a transparent midsole, which is then outfitted with a matching orange outsole.
The sneakers are available from Nike and a number of participating retailers for $140 USD.
The latest iteration of the model features a 'Dark Stucco/Newsprint' colorway, which combines multiple shades of white and gray with a bright hue of burnt orange. The pops of orange give the sneakers a bold finish, while the neutral tones of white and gray work to subdue it, making it wearable enough for day-to-day ensembles. Finishing off the Air Max 270 Futura model is a transparent midsole, which is then outfitted with a matching orange outsole.
The sneakers are available from Nike and a number of participating retailers for $140 USD.
Trend Themes
1. Neutral with Pop of Color - The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
2. Dad Shoe Trend - The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
3. Transparent Sneaker Soles - The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.
Industry Implications
1. Fashion - The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
2. Athletic Footwear - The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
3. Footwear - The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.
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