The New Air Jordan XIV is Designed by Jordan Brand and Supreme
References: nike & highsnobiety
Streetwear label Supreme works in conjunction with Jordan Brand to bring back one of the ladder's signature silhouette, the Air Jordan XIV. The shoe originally drew attention back in 1998 during the finals when it was worn by Michael Jordan as he got his last ring.
The new design draws inspiration from the legendary athlete's admiration of luxury cars, dropping two colorways of the sneaker. The first colorway boasts hues of black, blue, gray, and red, whereas the second boasts hues of black, red, white, and gray. The uppers are constructed from nubuck leather and original leather materials before accented with metal studs. There are also co-branded details on the sneaker, along with the number 23 on the long mustache nodding to Jordan's number.
The new design draws inspiration from the legendary athlete's admiration of luxury cars, dropping two colorways of the sneaker. The first colorway boasts hues of black, blue, gray, and red, whereas the second boasts hues of black, red, white, and gray. The uppers are constructed from nubuck leather and original leather materials before accented with metal studs. There are also co-branded details on the sneaker, along with the number 23 on the long mustache nodding to Jordan's number.
Trend Themes
1. Studded Basketball Shoes - Disruptive innovation opportunity: Explore incorporating metal studs in other athletic shoe designs, providing both style and enhanced performance.
2. Collaborative Sneaker Designs - Disruptive innovation opportunity: Partner with streetwear labels to create limited edition shoe collaborations, catering to the demand for unique, collectible footwear.
3. Retro Athlete Signature Silhouettes - Disruptive innovation opportunity: Revisit iconic athletic shoe designs and rework them for modern consumers, leveraging nostalgia and brand loyalty.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate innovative materials, such as nubuck leather and metal accents, into footwear designs to create unique, premium products.
2. Streetwear - Disruptive innovation opportunity: Collaborate with established sneaker brands to create exclusive streetwear collections, merging the worlds of fashion and sportswear.
3. Sports Marketing - Disruptive innovation opportunity: Engage in strategic partnerships with professional athletes to launch signature shoe lines, capitalizing on their influence and fanbase.
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