The Air Jordan 12 Sneakers are Treated with an Indigo Hue
The Air Jordan 12 sneaker arrives in a new tonal design with an Indigo treatment for the season. The latest iteration of the signature shoe adds to the brand's Fall 2020 collection of goods. The shoe is self is reminiscent of Tinker Hatfield's own Obsidian model.
The upper is complete in the Indigo blue hue informed by soft genuine leather with some contrast at the lower quarter in white leather as a trimming accent alongside more blue elements as well. The lacing system spotlight a 'Stone Blue' hue that also travels through to the fabric heel tab and sock lining. "Legend Blue" is used as the details' colors which is found through embroidery and the Jumpman logo.
Image Credit: Nike
The upper is complete in the Indigo blue hue informed by soft genuine leather with some contrast at the lower quarter in white leather as a trimming accent alongside more blue elements as well. The lacing system spotlight a 'Stone Blue' hue that also travels through to the fabric heel tab and sock lining. "Legend Blue" is used as the details' colors which is found through embroidery and the Jumpman logo.
Image Credit: Nike
Trend Themes
1. Tonal Sneaker Designs - Opportunity for brands to explore unique color treatments and monochromatic designs for sneakers.
2. Fall 2020 Collection - Brands can release limited edition collections for specific seasons, creating hype and demand among sneaker enthusiasts.
3. Contrasting Elements - Innovative use of contrasting materials and colors to create eye-catching designs and visual interest in sneakers.
Industry Implications
1. Footwear Manufacturing - Manufacturers should experiment with new color treatments and materials to stay ahead in the competitive footwear market.
2. Streetwear Fashion - Streetwear brands can capitalize on the popularity of limited edition sneaker drops by incorporating them into their fashion collections.
3. Sportswear Retail - Retailers can leverage seasonal sneaker releases to attract customers and drive sales in the sportswear industry.
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