Nike Updated Its Popular Air Force Max with a Retro Beige Colorway
Riley von Niessen — May 23, 2017 — Fashion
The Air Force Max is chunky athletic sneaker silhouette from Nike that was first popularized back in the 1990s. With an iconic build, high end materials, and a versatile aesthetic, the model has remained popular over the years, especially among those who have an appreciation for retro styles.
Like other iterations of the Air Force Max, the latest colorway from Nike features the model's name on the tongues, as well as the sportswear giant's Swoosh logo on the sides of the uppers in a matching tone. Countering the flax colorway that takes over the vast majority of the uppers are white midsoles and transparent accents, which help to divide it up for a sleeker look.
Like other iterations of the Air Force Max, the latest colorway from Nike features the model's name on the tongues, as well as the sportswear giant's Swoosh logo on the sides of the uppers in a matching tone. Countering the flax colorway that takes over the vast majority of the uppers are white midsoles and transparent accents, which help to divide it up for a sleeker look.
Trend Themes
1. Retro Sneaker Revival - Disruptive innovation opportunity: Create modern versions of classic sneaker silhouettes with updated colorways and materials.
2. Versatile Aesthetics - Disruptive innovation opportunity: Design sneakers with neutral color palettes and minimalist branding to appeal to a wider range of consumers.
3. Translucent Accents - Disruptive innovation opportunity: Incorporate transparent materials in sneaker designs to add a sleek and futuristic touch.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Introduce new colorways and materials to attract sneaker enthusiasts and collectors.
2. Fashion Retail - Disruptive innovation opportunity: Collaborate with sneaker brands to offer exclusive retro-inspired sneakers in limited quantities.
3. Streetwear - Disruptive innovation opportunity: Create clothing and accessories that complement retro sneakers and appeal to the urban fashion market.
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