Nike and COMME des GARÇONS Unveil an Air Force 1 Mids
COMME des GARÇONS works with Nike to design a pair of Air Force 1 Mids for the Fall/Winter 2020 season. The design made its original debut earlier this year on the runway and the drop date is now in the horizon. The silhouette arrives in two colorway options of either black or white for a simplistic look.
The sneaker model was chosen to be the foundation because it is such a respected silhouette in sneaker culture. The latest update nods to avant garde looks as it is cut out to give off a deconstructed visual. The Swoosh, collar, and tongue are cut to look as it they are floating. It is the rounded out with contrasting hues on the collar with COMME des GARÇONS branding.
Image Credit: Dover Street Market
The sneaker model was chosen to be the foundation because it is such a respected silhouette in sneaker culture. The latest update nods to avant garde looks as it is cut out to give off a deconstructed visual. The Swoosh, collar, and tongue are cut to look as it they are floating. It is the rounded out with contrasting hues on the collar with COMME des GARÇONS branding.
Image Credit: Dover Street Market
Trend Themes
1. Deconstructed Sneakers - Disruptive innovation opportunities can be found in creating deconstructed versions of popular sneaker silhouettes with avant-garde elements.
2. Simplistic Colorways - There is potential for disruptive innovation in designing sneakers with minimalist color palettes for a sleek and timeless look.
3. Avant Garde Collaborations - Collaborating with avant garde fashion brands to create unique sneaker designs can lead to disruptive innovation in the sneaker industry.
Industry Implications
1. Fashion Footwear - Fashion footwear industry professionals can explore disruptive innovation opportunities by incorporating deconstructed sneaker designs into their product lines.
2. Sportswear - The sportswear industry can leverage disruptive innovation by partnering with avant garde fashion brands to create unique and standout sneaker designs.
3. Luxury Sneakers - Disruptive innovation can be pursued in the luxury sneaker industry by introducing simple and minimalist colorways that offer a sophisticated and timeless appeal.
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