TEDxPortland Celebrates its 10th Year with an Air Force 1
References: ticketmaster & hypebeast
TEDxPortland works in collaboration with Nike to celebrate its 10th anniversary and to honor the special milestone, it unveils another design of the Air Force 1 silhouette. The duo delivers the lifestyle sneakers in a simple white base foundation adorned with bold details on top.
This includes the notable Swoosh on the lateral side of the shoe, which can be seen in an iridescent finish for a stark look. The tongues have also been updated with new accents including the replacement of the usual Nike Air branding, which now sees a TEDxPortland logo. Numbers are seen detailing the heels as there is a number '10' to mark the decade anniversary and '1,164' on the medial side to mark how many days it took to return from the pandemic.
Image Credit: TEDxPortland
This includes the notable Swoosh on the lateral side of the shoe, which can be seen in an iridescent finish for a stark look. The tongues have also been updated with new accents including the replacement of the usual Nike Air branding, which now sees a TEDxPortland logo. Numbers are seen detailing the heels as there is a number '10' to mark the decade anniversary and '1,164' on the medial side to mark how many days it took to return from the pandemic.
Image Credit: TEDxPortland
Trend Themes
1. Anniversary-honoring Sneakers - There is a trend of creating special edition sneakers to celebrate important milestones and anniversaries, offering a unique and exclusive product for fans and collectors.
2. Collaborative Design - Collaborations between brands and other businesses or organizations can lead to innovative product designs that appeal to new audiences and add value to both parties.
3. Customized Branding - Including customized logos and details on products can create a sense of exclusivity and connection to a particular brand or event, offering a unique selling proposition for consumers.
Industry Implications
1. Fashion - Fashion brands can create limited edition products to celebrate important milestones and tap into the growing market of sneaker enthusiasts and collectors.
2. Event Planning - Event planners can explore partnerships with businesses and brands to create exclusive merchandise for attendees as a way to commemorate the event and generate additional revenue streams.
3. Marketing and Advertising - Marketing and advertising agencies can leverage collaborations between brands and other organizations to create engaging and unique campaigns that attract attention and build brand awareness.
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