Air Canada Rouge Creates an Elegant in-flight Experience for Travelers
Brandon Bastaldo — June 6, 2013 — Fashion
References: aircanadarouge & youtu.be
Anyone who loves to travel is sure to be a fan of Air Canada Rouge, a new initiative from an iconic flight company that sees flight attendants dressed to impress and delivering great service.
Those who have traveled far and wide know one thing that tends to happen quite frequently while in transit: whether you're flying on one of the classiest airlines, or traveling on the back of a camel, extended travel can often be a tiring and uncomfortable experience.
Luckily, companies like Air Canada have taken note of passenger's discomfort dilemmas and are creating wonderful services like Air Canada Rouge to remedy them. Dressed in stylish, red-hued clothes and sporting shoe designer John Fluevog's custom creations, Air Canada Rouge features stewards offering top-notch in-flight service while decked out in fashionable flight uniforms.
Those who have traveled far and wide know one thing that tends to happen quite frequently while in transit: whether you're flying on one of the classiest airlines, or traveling on the back of a camel, extended travel can often be a tiring and uncomfortable experience.
Luckily, companies like Air Canada have taken note of passenger's discomfort dilemmas and are creating wonderful services like Air Canada Rouge to remedy them. Dressed in stylish, red-hued clothes and sporting shoe designer John Fluevog's custom creations, Air Canada Rouge features stewards offering top-notch in-flight service while decked out in fashionable flight uniforms.
Trend Themes
1. Stylish Flight Attendant Uniforms - Disruptive innovation opportunity: Designing fashionable uniforms that enhance the in-flight experience and create a unique brand identity for airlines.
2. Improved In-flight Services - Disruptive innovation opportunity: Creating innovative services to address passenger discomfort and enhance the travel experience.
3. Collaborations with Fashion Designers - Disruptive innovation opportunity: Partnering with fashion designers to create custom uniforms that reflect the style and brand image of airlines.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Incorporating stylish uniforms and improved in-flight services to differentiate from competitors and provide a memorable travel experience.
2. Fashion - Disruptive innovation opportunity: Collaborating with airlines to design fashionable uniforms for flight attendants and enhance brand recognition.
3. Travel Services - Disruptive innovation opportunity: Creating innovative services to address passenger discomfort and enhance the overall travel experience.
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